NEW YORK – October 01, 2026 -- Dr.G, the dermatologist-founded skincare brand acquired by L'Oréal in 2024, has officially launched a storefront on TikTok Shop, marking the next phase of its U.S. expansion.
Seven products and exclusive bundles hit TikTok Shop
The brand's TikTok Shop assortment includes seven products priced between $25.99 and $44.99, featuring best-sellers from its R.E.D and Black Snail collections. Five TikTok Shop-exclusive bundles are also available, ranging from $29.99 to $89.99, with savings of up to 63% off full retail prices.
Launch follows debut on Amazon
Dr.G first entered the U.S. market through Amazon before expanding to TikTok Shop, giving American shoppers a second major retail channel to discover the brand. The move comes as global K-beauty value sales rose 53% year over year, according to NielsenIQ.
"Our ambition is to bring Korea's most popular skincare brand, Dr. G, to every K-beauty consumer in America," said Tina Fair, President, North America for L'Oréal's Consumer Products Division. She noted the brand was developed to deliver clinic-level results at an accessible price point.
Brand traces roots to a Korean dermatology pioneer
Dr.G was founded in 2003 by dermatologist Dr. Gun-Young Ahn, who established Korea's first cosmetic dermatology practice. The brand is currently ranked the No. 1 skincare brand in Korea by penetration, based on a Worldpanel by Numerator study covering March 2020 to March 2025.
Its product portfolio centers on ingredients popular in Korean skincare, including Centella Asiatica, PDRN and Black Snail Mucin. Dr. Ahn said the TikTok Shop launch connects the brand's dermatological heritage with a new generation of consumers shopping for skincare in new ways.
Marketing push spans two U.S. cities
The TikTok Shop launch will be backed by a marketing campaign including social content, creator partnerships, out-of-home advertising and launch events in New York and Los Angeles. Dr.G products are now available in the U.S. through both TikTok Shop and Amazon.