Baltimore – September 22, 2026 -- Transamerica has launched a new advertising campaign called The Long Game, featuring professional golfer Zach Johnson, a two-time major champion and longtime brand ambassador for the company.

The campaign draws on golf's emphasis on patience and long-term discipline

Inspired by the patience, discipline and long-term perspective that define success both on and off the golf course, the campaign is designed to reflect Transamerica's approach to helping people manage their financial lives over time. The company says the effort builds on years of work to simplify and modernize customer experiences across its life insurance and retirement businesses.

Zach Johnson's ties to Transamerica span more than two decades

Johnson's relationship with Transamerica began before he joined the PGA TOUR full-time in 2004. Since then, he has won 12 PGA TOUR events, including the Masters Tournament and The Open Championship, and received the 2020 Payne Stewart Award for character, charity and sportsmanship. This year, Johnson moved to PGA TOUR Champions and has already won six times in his first season, including one major title.

"Any success I've been fortunate to have is the result of a lot of people working toward a common goal over time,