McKinney, Texas – September 19, 2026 -- Alex and Naomi Calle are opening Pilates Addiction, a boutique fitness studio, in the Craig Ranch neighborhood of McKinney, Texas, where the couple has lived for nearly 20 years.

The studio targets both Pilates veterans and total beginners

"We wanted to create a Pilates experience for people who have outgrown the basics, but also for people who have never thought Pilates was for them," said Naomi Calle, the franchise owner. Classes run 50 minutes and blend traditional Pilates with strength training, conditioning, mobility work and athletic intensity.

A patented reformer combines four pieces of equipment into one

Central to every session is the brand's Aurum Reformer, a patented system exclusive to Pilates Addiction that merges a reformer, jump board, ballet barre and Wunda Chair. Certified Pilates Educators lead the classes, which range from strength and conditioning formats to mobility and recovery sessions.

The Calles are shifting from corporate careers to franchise ownership

Alex and Naomi's backgrounds span executive leadership, technology, business operations and strategy. They are applying that experience to their new venture, supported by Pilates Addiction's training and operational systems as franchise owners.

Founding Memberships offer discounted pre-opening rates

Local residents can now sign up for Founding Memberships, which include pre-opening pricing and priority access to classes before the studio opens. "We wanted to create a place that feels like Craig Ranch: active, welcoming, and connected, but also gives people a reason to challenge themselves in a completely new way," said Alex Calle.

The studio will feature the brand's modern design elements, including curated lighting and a group-class layout intended to foster an energetic atmosphere.