PLEASANT GROVE, Utah, Sept. 17, 2026 /PRNewswire/ -- Accordia Bank today announced the nationwide launch of Accordia HSA+, a full-service consumer-directed healthcare platform offering Health Savings Accounts and related benefit accounts to consumers and employers throughout the United States including distribution through benefits brokers and advisors.

The launch arrives as the health savings account market undergoes its most significant eligibility expansion since HSAs were created in 2003. Under the One Big Beautiful Bill Act, Bronze and Catastrophic health plans are treated as HSA-compatible beginning January 1, 2026. 35 percent of plans offered on HealthCare.gov qualify as HSA-eligible for the 2026 plan year, compared with 4 percent a year earlier.

"Eligibility just expanded to millions of people who have never had access to a Health Savings Account, and Accordia is in the market to serve these customers with best of breed products" said Matt Field, President of Accordia Bank. " We built Accordia HSA+ because employers and their advisors tell us two things about the incumbents: the fees are hard to justify, and nobody answers the phone. We are a bank, not an administrator that partners with a bank, so we can price the account differently and we have a long legacy of personalized customer service."

Accordia HSA+ provides the complete consumer-directed benefits suite: health savings accounts, health FSAs, limited purpose FSAs, dependent care FSAs, Health Reimbursement Arrangements, commuter benefits, lifestyle spending accounts, and COBRA administration. Participants receive a benefits debit card, mobile and web account access, and access to an investment platform once their account reaches the investment threshold of $1,000. Employers receive a single implementation, consolidated administration across all account types, and high service standards.

One major benefit for consumers and employers is that Accordia Bank's Health Savings Account carries no monthly administration fee.

"An advisor's reputation is on the line every time they recommend a vendor, and the thing that damages it is not price; it is a transition that goes badly," said Heidi Maestas, Senior Vice President of Client Experience and Growth at Accordia Bank. "So, we built HSA+ around the handoff. One implementation across every account type, published service standards an advisor can hold us to, and a U.S.-based team that knows the group."

"Our product suite has grown over the past several years by finding places where a well-run bank can compete with much larger institutions," said Mike Watson, Chief Executive Officer of Accordia Bank. "Health Savings Accounts are exactly that kind of place. The product is a deposit product at its core, and deposits are what banks are built to do. What HSA+ adds is access to a one-stop shop for the full suite of consumer-directed benefits and administration that brokers and employers need"

Accordia HSA+ is available now for employer groups nationwide, including January 1, 2027, effective dates. Benefits brokers and consultants interested in the Accordia HSA+ advisor program can contact Wendy Dampier, HSA Solutions Advisor, at [email protected]; or Reggie Harwell, HSA Solutions Advisor at [email protected], or visit https://accordia.bank/banking/business-banking/business-hsa.

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About Accordia Bank -

Founded in 1993, Accordia Bank is a financial institution headquartered in Pleasant Grove, Utah, with approximately $1.6 billion in assets. Through Accordia HSA+, the bank serves consumers, employers and benefits advisors nationwide as a Health Savings Account custodian and administrator of consumer-directed benefit accounts. Accordia Bank also provides commercial, agricultural, small business, and construction lending. Accordia Bank is a division of Quill Bank. Member FDIC | Equal Housing Lender. Online: https://accordia.bank.

SOURCE Accordia Bank

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