Berlin – September 10, 2026 -- Changhong showcased a new lineup of AI-powered home appliances at IFA 2026, including TVs, refrigerators, air conditioners and washing machines built around everyday household scenarios.

The Q60S Pro TV turns screen time into a workout

The Q60S Pro television integrates the Changhong LeDong AI sports platform, turning the TV into a space for exercise and family interaction rather than just a content screen.

Sensors let appliances react to where people actually are

An AI air conditioner detects human presence, recognizing user location and habits to adjust airflow accordingly. A companion AI refrigerator uses smart sensors to help keep food fresh more proactively, with Changhong framing the additions as simplifying daily routines rather than adding complexity.

A giant panda now greets users through the AI assistant

Changhong has woven the giant panda into interactions with its AI assistant across TVs and other smart appliances, a nod to the company's roots in Sichuan and a way of bringing a recognizable piece of Chinese culture into the tech experience.

Skiing sponsorships tie the brand to European consumer habits

Under the CHiQ brand, Changhong has expanded its presence in Europe through sports partnerships, including sponsorship of FIS Ski World Cup events in Germany, a collaboration with the German Ski Federation, and a role as official partner of the FIS Ski Jumping World Cup.

The company describes the strategy as a shift 'from globalization to localization,' aiming for deeper integration of its brand and technology with local product experience, culture and lifestyle across the European market.