Berlin – September 09, 2026 -- Chinese appliance maker CHiQ unveiled a new lineup of AI-driven home electronics at IFA Berlin on September 4, including televisions, refrigerators, air conditioners and washer-dryers designed to handle everyday household tasks rather than just showcase technical specs.

AI now adjusts airflow, tracks food freshness and powers home fitness

CHiQ's RGB MiniLED TV lineup includes an AI-based sports platform that turns the television into an interactive hub for home fitness and shared activities. The air conditioner uses AI-powered human-presence radar to detect where users are in a room and adjust airflow accordingly. The AI-equipped refrigerator and laundry systems rely on smart sensing and monitoring to help users manage food freshness and clothing cleanliness proactively.

Grundig, CHiQ's strategic European partner, debuts its own AI product range

On IFA's opening day, Grundig -- a premium European appliance brand and strategic partner of CHiQ -- presented a new lineup covering TVs, refrigerators, washer-dryers and air conditioners. The move marks a new phase in Grundig's product strategy and opens a fresh direction for the brand across European and global markets.

A virtual panda mascot and ski partnerships deepen CHiQ's European ties

In recent years, CHiQ has built a virtual giant panda as an interactive AI assistant embedded in its connected TVs and other AI devices, blending elements of Chinese culture into the user experience. The brand has also become an official data partner of the FIS Ski Jumping World Cup, using the sponsorship to connect its products with winter sports culture and European lifestyles.

CHiQ shifts from market entry to deeper local integration

Behind these moves is a broader push toward localization. CHiQ is expanding touchpoints tied to sport, culture and daily life alongside its product rollout, aiming to embed itself within the European markets it serves rather than simply operating in them.