FORT LAUDERDALE, Fla. and MALÉ, Maldives, Sept. 8, 2026 /PRNewswire/ -- beOnd, the world's first premium leisure airline and Business-Class.com have announced a new partnership that brings together one of premium leisure travel's most distinctive growth airlines with a platform used by more than 600,000 travelers seeking smarter ways to fly Business and First Class. Through joint marketing campaigns and advisor-led booking support, the partnership will help connect travelers with beOnd's all-premium, lie-flat service to select destinations, including the Maldives and The Red Sea.

The collaboration comes as Business-Class.com continues to see strong demand from premium travelers looking for more distinctive, comfortable, and better-supported ways to fly. As beOnd advances its growth strategy, the partnership creates a natural bridge between an airline built for modern luxury leisure travel and a customer base actively looking for smarter, more comfortable ways to fly.

Boston Consulting Group forecasts leisure travel spending to triple from $5 trillion in 2024 to $15 trillion by 2040, a sign of how strongly people are prioritizing the trips they take and, most importantly, the quality of those trips. For luxury travelers, that shift is increasingly visible in what they expect from the flight itself: more space, better service, smoother planning, and fewer compromises before arrival.

Some trips ask for more than a better seat. A honeymoon in the Maldives, a once-in-a-while family escape, or a carefully planned stay on The Red Sea comes with a different kind of expectation: the details should feel handled, the cabin should feel calm, and the journey should not begin with guesswork.

That is where the partnership between Business-Class.com and beOnd is especially relevant. Business-Class.com offers direct access to premium travelers and expert booking support, while beOnd, the world's first premium leisure airline, provides an all-premium, lie-flat experience for guests who want a calmer, more personal way to fly.

As the world's first premium leisure airline, beOnd is designed around the guest rather than the aircraft. Every cabin is all-premium, with fully reclining flat-bed seats handcrafted in fine Italian leather, generous personal space and soft ambient lighting. Onboard, guests enjoy curated three-course dining, fine wines and champagne, full table lay-up service, and multilingual hosts trained in lifestyle hospitality. Every ticket also includes complimentary travel insurance, so guests planning higher-value trips travel with their peace of mind already taken care of.

"beOnd was created for modern luxury travelers who want something more refined than the traditional airline experience, without the complexity of private charter," said Tero Taskila, Chief Executive Officer of beOnd. "Business-Class.com understands how these customers choose, compare, and book premium travel. This partnership helps us extend our Promise to Every Journey to more travelers, who care not only about where they are going, but about the standard of service they expect along the way."

For Business-Class.com customers, the value starts before boarding. Advisors help travelers choose the best beOnd flight options, understand routing, cabin details, fare conditions, timing, and itinerary choices before anything is booked. That support is especially useful for high-value leisure trips, where the wrong connection, fare rule, or cabin assumption can affect comfort, timing, and peace of mind before the traveler even arrives.

"Premium travel starts with better decisions: the right seat, the right route, the right fare, and the right service model for the trip," said Jonathan Fitzsimons, Chief Commercial Officer at Business-Class.com. "beOnd brings something very distinct to the market: all lie-flat, no economy, no middle seats, and a cabin designed for leisure travelers who want a calmer, more personal way to fly. It is a privilege to work with a team building such a distinctive airline from one of the world's most important aviation regions, and we are confident the UAE's aviation sector will continue to show the resilience and momentum it is known for. Our role is to help customers see when beOnd is the right fit, and make that choice with confidence before they book."

Customers can explore beOnd travel options through Business-Class.com at:

- Maldives via beOnd: https://www.business-class.com/promo/beond-business-class-the-maldives 

- Red Sea via beOnd: https://www.business-class.com/promo/beond-business-class-the-red-sea

About beOnd

beOnd is the world's first premium leisure airline, redefining the travel experience for guests who seek more than simply reaching their destination. Operating a fleet of all-premium Airbus A320-family aircraft, beOnd combines lie-flat comfort, personalised service and thoughtfully designed luxury to create a journey that feels as exceptional as the destination itself. Through scheduled and bespoke travel services spanning more than 80 destinations across 45 countries, beOnd delivers a seamless travel experience where every detail is crafted for comfort, care and effortless sophistication.

For more information about beOnd, visit https://flybeond.com/

About Business-Class.com

Business-Class.com is a premium flight service helping travelers book Business and First Class flights with expert, human support. Founded in Florida in 2018, the company has grown into an international operation with more than 800 staff across eight offices, supporting over 600,000 travelers worldwide.

The company works with an international team of travel advisors who help customers compare routes, cabin options, fare conditions, and itinerary details before booking. Through direct airline relationships, tailored itinerary planning, and 24/7 personal support, Business-Class.com makes premium air travel more accessible, practical, and easier to navigate.

Rated 4.8 on Trustpilot, Business-Class.com serves travelers flying from the U.S. to destinations across Europe, Asia, Africa, Oceania, and beyond, with optional concierge support for trip details such as airport transfers, hotel coordination, and special travel requests.

For more information about Business-Class.com, visit www.business-class.com.

Media contact: [email protected]

SOURCE Business Travel Group LLC

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