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Brand resonance

Assess the impact your campaign makes, including memorability, brand communication, and message recognition.

Marketing outcomes

Make informed data-driven decisions for your brand with powerful insights into what’s driving sales.

Brand Lift

Measure the true impact of your campaigns with Nielsen Brand Lift – trusted brand lift insights across platforms to optimize top-funnel marketing performance.

Media Analytics

Transform complex data into a clear strategy. Our custom research empowers you to justify media budgets and optimize overall performance.

Sales Lift

Prove the real-world impact of your campaigns with Nielsen Sales Lift. Measure incremental sales and optimize media for outcomes that drive revenue.

Sports & games

Maximize sponsorship value, connect with and grow audiences, and turn fans into customers.

Esports Market Analytics

Increase sponsorship value and develop fan bases with Esports market data across sponsorship performance, fan insights, and social analytics.

Fan Insights

Drive fan growth and connection by understanding fan interests, media behavior, brand attitudes, and purchasing habits.

Sponsorship Media Valuation

Optimize sports sponsorships by measuring the total value of brand exposures across channels. Know what’s working, what’s not, and when to adjust.

Sports Research

Prioritize and optimize your investments with customized sports research solutions mapped to your unique challenges from sponsorship strategy to brand impact.

Video Game Tracking

Monitor the mindshare of gamers with exclusive consumer insights for games software to help you better understand gamer preferences.

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