& Other Stories Spring 26 – A new wave of expression
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& Other Stories presents Spring 2026 under the creative direction of Chief Creative Officer Jonathan Saunders.

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& Other Stories Spring 26 – A new wave of expression

Expressive, confident, and modern, Spring 2026 introduces a new wave of everyday dressing shaped by individuality and ease. Drawing on London’s creative energy, the collection reimagines familiar wardrobe pieces through clean tailoring, fluid silhouettes, and subtle contrasts in proportion and texture. Vibrant colour brings energy and character, balanced by refined neutrals that ground the collection in wearability. Designed to move with you and adapt to daily life, the collection offers a modern wardrobe defined by expressive dressing, thoughtful design, and effortless confidence.

This collection and campaign are inspired by the energy of 80s and 90s new-wave youth culture – girls together in an apartment, connection, friendship, and honesty. There’s no illusion of grandeur. Even when something is constructed, it should feel real. Colour is key: optimistic, graphic, and stimulating, bringing warmth and emotion into the space.

Jonathan Saunders, Chief Creative Officer at & Other Stories

HOW IT’S WORN

The new wave inspiration is channelled into the styling, leaning into deliberate contrasts – tailoring against soft forms, pure silk paired with denim – redefining polished elegance. Foundational pieces include dresses with tie and scarf prints, cashmere twin sets, a trench coat with exaggerated 80’s inspired shoulders, a statement patent leather jacket worn over a hoodie with barrel-shaped trousers, and soft knits tied over wide‑shouldered silk blouses.

SILHOUETTE

A play on proportion is expressed through exaggerated shoulders, voluminous trousers, cinched waists, and layered looks embody the essence of the March collection.

COLOUR PALETTE

Rooted in optimism, the energetic palette features cherry red, serene blue, and ochre yellow – grounded by grey-and-beige neutrals. Nostalgic patterns bring modern sensibility while adding a touch of familiarity through a contemporary lens.

FABRICS

Balance and ease come through in considered fabric choices, where textures and techniques create drama and an overall elevated feeling. Tailoring is made from fine Italian wool, knitwear is meticulously constructed featuring fine‑gauge cashmere and merino wool, while pure silk emphasises fluid, feminine shapes.

ACCESSORIES

Thoughtfully designed bags bring new signature shapes, complemented by sleek, pointed-toe leather shoes. Chunky gold and silver-toned jewellery and refined belts complete the looks. Oversized acetate sunglasses and silk scarves add final details, bringing the mood into full focus.

THE CREATIVE TEAM

The Spring collection comes to life in a campaign photographed by Oliver Hadlee Pearch, featuring models Song Ah Woo, Gaia Orgeas, Nanne Groenewegen and Kerolyn Soares. Styled by Isabelle Sayer, with art direction by Jonny Lu Studio, and executive production by Sylvia Farago.

The collection launches on Thursday, 26 February 2026. It is available globally in selected stores and at stories.com.

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B2C
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Need Review
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Yes
Press Eligible Reason
QA FAIL (need review): The target contains an unsupported factual claim: 'It is the first season presented under Chief Creative Officer Jonathan Saunders.' The source text does not state that this is Saunders' first season; it only says the collection is presented under his creative direction.
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H&M Group Newsroom
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https://hmgroup.com/wp-content/uploads/2026/02/other-stories-spring-collection-2026-thumb.jpg
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