Today, H&M announces its continuous plans to expand in Latin America by opening its first store in Argentina during 2027 with its franchise partner Hola Moda.

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H&M to open in Argentina

H&M opened its first store in Latin America in Mexico in 2012, and today is also present in Brazil, El Salvador, Peru, Uruguay, Chile, Colombia, Costa Rica, Dominican Republic, Ecuador, Guatemala, Panama, and Venezuela. During the later part of 2026 the first store in Paraguay will also open.

We are very glad to announce our continued expansion in Latin America with our first store in Argentina during 2027. This is a very exciting step, and we look forward to making H&M and our concept of fashion and quality at the best price in a sustainable way accessible to many customers in the country.

Daniel Ervér, CEO of the H&M Group