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Research & Analysis for IoT, smart home, and connected entertainment technologies.
Parks Associates sells market research reports and industry analysis regarding IoT residential products and consumer perceptions about these products and services.
Research is conducted through interviews, secondary research, quantitative and qualitative consumer research, focus groups, and trend analysis.
Beyond CES: What’s Next for the Connected Home in 2027
Following CES 2027, Parks Associates brings together its latest consumer research with an analysis of the most important announcements, product launches, partnerships, and strategi...
What’s Next for the Connected Home: Year-End Insights and CES Preview
Parks Associates closes out 2026 with a research-driven look at the state of the connected home market and the companies, technologies, and strategies positioned to shape 2027....
The Connected Grid: Orchestrating DERs for a Flexible Energy Future
The rapid growth of distributed energy resources—including solar, battery storage, EVs, smart appliances, and connected energy devices—is transforming how energy is generated, mana...
The Intelligent Energy Home: Automation, Demand Response, and the Consumer
The growth of smart thermostats, connected appliances, energy management platforms, EVs, solar, and battery storage is creating new opportunities to manage energy use across the ho...
Is a Smart Home Really Smart Without Energy Management?
A home filled with connected devices may appear smart, but without the ability to actively manage and optimize energy, it may be missing the very capability that will define the ne...
The home energy market is moving toward a more connected, automated, and consumer-driven model. Rising energy costs, growing adoption of connected devices, and the expansion of dis...
The Intelligence Advantage: How Market Research, Strategy, and Forecasts Drive Better Business Decisions
This white paper explores how independent market research, consumer insights, long-term trend data, and forecasts help companies make better strategic decisions, reduce risk, and i...
This white paper examines HDR's evolution from static HDR such as HDR10 and HLG (Hybrid Log-Gamma) to dynamic HDR such as HDR10+ and Dolby Vision, becoming a foundational element o...
The Intelligence Advantage: How Market Research, Strategy, and Forecasts Drive Better Business Decisions
This white paper explores how independent market research, consumer insights, long-term trend data, and forecasts help companies make better strategic decisions, reduce risk, and i...
The New Live TV Model: Skinny Bundles, Sports, News
Live content remains essential in the streaming age, particularly for sports, news, and event programming. This study explores shifting preferences for live TV delivery, including...
For 250 years, innovation in connectivity has transformed how consumers communicate, access information, and experience entertainment. Many of the technologies that shaped how the...
Join Parks Associates for an in-depth webinar examining the latest trends shaping the streaming video market. Drawing on proprietary research from 8,000 U.S. internet households, o...
This white paper explores why unified video platforms are uniquely positioned to unlock next-generation advertising and why attempting to retrofit interactivity into pure SVOD envi...
Beyond Connectivity: Securing the Modern Resident Experience
This white paper examines how multifamily properties and broadband providers are meeting the diverse connectivity expectations of today's residents while also protecting the networ...
Connected Communities: Wi-Fi, IoT, and Resident Experience
Multifamily and planned communities are adopting smart technologies to attract residents and enhance operational efficiency. This study identifies consumer demand for property-prov...
Owning the Broadband Subscriber Experience in the AI Era
This white paper reframes the opportunity for ISPs to evolve from connectivity providers to experience orchestrators. It outlines how proactive engagement, automated network remedi...
For 250 years, innovation in connectivity has transformed how consumers communicate, access information, and experience entertainment. Many of the technologies that shaped how the...
Opportunities in Network Convergence: Mobile, Fiber, FWA, Satellite
Consumers increasingly expect seamless, integrated connectivity. This study explores attitudes toward bundled and converged services—including home internet, mobile, and satellite...
Seeing the Unseen: Delivering Connectivity with Confidence
This white paper examines how Wi-Fi coverage issues, poor router placement, and limited visibility into the home environment weaken service quality and erode customer loyalty. Draw...
The Rural Broadband Opportunity: Delivering Value Beyond Connectivity
This study explores the broadband market from the perspective of rural and small-town households, leveraging Parks Associates’ latest survey of 8,000 US internet households. With a...
Connected Senior Living: Building Smart, Supportive Communities
Parks Associates unveils new insights into technology use in independent and assisted living communities—from smart building infrastructure to resident wellness programs. Understan...
Senior Living Communities: Smart & Connected Living
This study analyzes the smart technology strategies of senior living communities – spanning independent living, assisted living, and continuing care retirement communities (CCRCs)....
Enhancing Independence: Safety and Security for Seniors
The convergence of health, home, and broadband is creating new pathways for connected care delivery. Smart home solutions, ranging from voice-enabled monitoring and automated light...
Designing the Future of PERS: Devices, AI, and Continuous Care Across Settings
Personal emergency response systems (PERS) are evolving from single-purpose devices into intelligent, connected solutions that span the full continuum of care. Advances in wearable...
Creating healthier living environments is a key trend in the smart home market, with sensors and services playing a crucial role. This session explores the latest advancements in h...
The United States – and the world itself – is aging. The share of the US population age 65+ is expected to reach 21% by the year 2030. At the same time, the medical and senior care...
Smart Homes, Smart Investments: The Tech Revolution in Single-Family Rentals
Join us for a compelling webinar that delves into the key trends shaping the build-to-rent market, including shifting demographics, economic factors, and changing consumer preferen...
This research provides insight on technology adoption and needs among SMB owners, with a specific focus on connectivity, IoT devices, and services. It examines the changes taking p...
The Opportunity for National Brands in SMB Technical Support Services
This whitepaper details the current state and future potential of national technical support services in the SMB market. Developed for PlumChoice, it addresses key trends emerging...
In this webinar, Parks Associates shares new research studying the changing landscape for SMBs and their need for and interest in new solutions to help manage and secure their Wi-F...
Success as a small business is increasingly dependent upon technologies and services that can drive improved efficiency, productivity, and communication. This report examines the c...
This report examines the technical support market for small and medium businesses in the U.S. It analyzes the technology environment of businesses of varying sizes, their current t...
This report examines use of technical products and services among small and medium businesses (SMBs) of various sizes and within a variety of industries. It studies the primary tec...
This business-to-business study explores the strategic priorities, challenges, and ROI perceptions driving smart technology investments in multifamily and master-planned communitie...
Beyond Connectivity: Securing the Modern Resident Experience
This white paper examines how multifamily properties and broadband providers are meeting the diverse connectivity expectations of today's residents while also protecting the networ...
Senior Living Communities: Smart & Connected Living
This study analyzes the smart technology strategies of senior living communities – spanning independent living, assisted living, and continuing care retirement communities (CCRCs)....
Connected Communities: Wi-Fi, IoT, and Resident Experience
Multifamily and planned communities are adopting smart technologies to attract residents and enhance operational efficiency. This study identifies consumer demand for property-prov...
Scaling Multifamily Technology Across the Portfolio
As multifamily portfolios become more connected, owners and operators are evaluating how standardized platform strategies can improve operations, resident experience, and long-term...
Beyond the Smart Home: The Rise of Building Intelligence - Smart Spaces Virtual Round Table May 14
The multifamily industry is moving beyond resident-facing smart home amenities toward fully integrated building intelligence platforms. This webinar explores how leading owners and...
This white paper outlines a clear roadmap for deploying building intelligence, beginning by ensuring robust connectivity, modernizing access, integrating smart devices, and scaling...
Data helps companies identify patterns, automate routine tasks, personalize experiences, and make faster, better-informed decisions across the organization.
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