The National Retail Federation’s hub for data-driven insights into the modern retail industry and the consumers who drive it.

The NRF Center for Retail & Consumer Insights (CRCI) leverages best-in-class data from trusted partners to generate more comprehensive, granular and timely insights into the mindset and behavior of consumers and the retailers that serve them.

NRF State of Retail & the Consumer

Explore the latest consumer trends and NRF's annual retail sales forecast.

Retail Economic Perspective: September 2026

Who’s to blame for higher prices?

Essential services consume a growing share of household spending. Explore the series.

September 2026 U.S. Retail Sales

The CNBC/NRF Retail Monitor, powered by Affinity Solutions, provides a first look at how retail sales performed last month. View the detailed findings.

Consumer Pulse

Using data from Prosper Insights & Analytics, NRF tracks consumer confidence about the state of the economy and their own finances.

Retail Monitor Archive

Browse past CNBC/NRF Retail Monitor Reports and explore insights throughout the years.

Retail WeatherIQ™

No other external driver impacts companies as directly, frequently, continuously and meaningfully as changes in the weather. View the full Retail WeatherIQ dashboard.

Consumer Insights Studio

The National Retail Federation, Affinity Solutions and Pyxis by Bain & Company have joined forces to deliver actionable insights powered by best-in-class consumer spending data.

Retail's Economic Impact

Retail is the nation’s largest private-sector employer, contributing $5.3 trillion to annual GDP and supporting more than one in four U.S. jobs — 55 million working Americans. Explore how retail impacts the U.S. economy and dive into retail stats for each state.

State of Retail

The retail industry has been undergoing an enormous transformation, especially during the pandemic as it accelerated digital offerings and adapted quickly to new customer needs. What is the future of retail in a post-pandemic world and beyond?