Former Nike marketing leader to drive brand strategy and growth as FP Movement's first Global Head of Marketing
PHILADELPHIA, Oct. 21, 2026 /PRNewswire/ -- On Monday, October 12, FP Movement, the high-growth activewear brand within the URBN family, announces the appointment of Kylee Clarke as its first-ever Global Head of Marketing. In this newly created role, Clarke will lead global brand strategy, marketing, and brand experience for FP Movement as the brand continues to accelerate its growth.
Clarke joins FP Movement after a decade at Nike, where she held a series of senior marketing leadership roles, including leading retail marketing for Sportswear in North America, the New York brand team, Running and Training Brand Marketing for North America, and most recently, Sports Brand Marketing across Football, Baseball, Golf, Tennis, Olympics, Leagues and College/NIL. During her tenure, Clarke led several high-profile initiatives, including the Kith x Nike pop-up, the opening of Nike's SoHo & House of Innovation doors, the brand's marathon activations for North America (NYC, Chicago, Portland), the launch of Nike's first NIL program, Blue Ribbon Elite, and the swoosh's re-launch of their women's half marathon, the After Dark Tour.
Prior to Nike, Clarke spent five years at David Yurman in global brand management and began her career at Lululemon, where she worked at the community level to expand the brand's retail footprint and build relationships with key business partners and athletes.
"Kylee is one of the most accomplished brand builders in sports and lifestyle marketing today," said Andrea Perez, Global President of FP Movement. "Her experience leading some of the most iconic marketing moments in recent times in the industry, paired with her deep understanding of community and global brand building, makes her exactly the right leader to shape the next chapter of FP Movement."
"I'm thrilled to join FP Movement at such an exciting moment for the brand," said Clarke. "There's a tremendous opportunity to build something meaningful here for women that love to move, and I'm looking forward to working with this team to bring FP Movement's story to an even broader community."
Clarke is a former Division 1 athlete and certified yoga instructor. She resides on the East Coast with her husband and three sons.
About FP Movement
Established in 2012 as a category on Free People, FP Movement has been at the forefront of redefining activewear, introducing performance-ready styles that extend beyond the gym. Rooted in community, individuality, and the spirit of #movingtogether. FP Movement's activewear for Hike, Run, Racquet, Studio, and Ski bridges the gap between fashion and function.
In 2020, FP Movement emerged as an independent brand, opening its first standalone store in Los Angeles. The brand currently has 97 stores nationwide, offers online shopping at fpmovement.com, and collaborates with wholesale partners such as DICK'S Sporting Goods and independent fitness studios.
SOURCE Free People
Share this article