GENESIS HOUSE RESTAURANT DEBUTS NEW CHAPTER WITH HAND HOSPITALITY AND BAR CHAM
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- A new program is officially underway at New York's Genesis House Restaurant

NEW YORK, Oct. 20, 2026 /PRNewswire/ -- Today, Genesis House Restaurant unveils a new chapter, introducing a welcoming and elevated Korean dining experience on the second floor of Genesis House in the Meatpacking District. As the culinary expression of Genesis House, the restaurant brings familiar and beloved dishes into a refined setting highlighting deep heritage of Korean culinary approach. Operated in partnership with Hand Hospitality, an established hospitality group known for creating thoughtfully curated dining experiences across New York City, the restaurant invites guests to explore a rich culinary tradition of Korea through flavor, craftsmanship, and shared discovery.

The new menu draws inspiration from regional traditions, pairing recognizable dishes with seasonal ingredients in a contemporary setting. Anchoring the experience is a signature Bulgogi program featuring three distinct expressions: Seoul, Eonyang, and Gwangyang, each highlighting the unique character and preparation style of its region. These signature preparations are complemented by a menu designed for sharing, including seafood jeon, yukhwe, Korean fried chicken, and bingsoo. Genesis House Restaurant also welcomes Bar Cham, one of Seoul's most acclaimed cocktail destinations, for its first official restaurant partnership overseas. As the restaurant's beverage partner, Bar Cham brings its celebrated cocktails and the spirit of Seoul to New York. The collaboration introduces a contemporary beverage program rooted in craftsmanship, heritage and regional storytelling.

"The Bar Cham team embraces a thoughtful expression of cocktail culture, and we are honored to welcome the team to Genesis House Restaurant for its first official restaurant partnership," said Joe McHugh, director of brand experience, Genesis House. "Their respect for heritage and distinctly modern sensibility make Bar Cham a natural complement to the experience we are creating for our guests."

The beverage menu draws on the six regions of the South Korean peninsula. Offerings include Songpyeon, a sweet and savory blend of Pungjeong Sagye Winter Soju 42, chestnut makgeolli, lemon, ginger, cinnamon, and chocolate, as well as Cham Negroni, a negroni-inspired cocktail, prepared with roasted Solomon's seal, soju infused dried mandarin peel, vermouth, and Campari.

"Genesis House felt like a natural setting for our first official restaurant partnership, bringing our shared appreciation for culture, craft, and hospitality together under one roof," said Byungjin Lim, co-owner and bartender, Bar Cham. "Our goal was to create a beverage program that carries the spirit of what we have built in Seoul to New York, with each cocktail telling a story about the regions, history, and seasons that inspire it."

Reservations for daytime tea and dinner are now available on Resy, with lunch service to be announced.

About Genesis House

Genesis House is a sophisticated oasis in the Meatpacking District, offering a curated escape into Korean hospitality, innovative design, and progressive experiences. Designed as an immersive destination, it invites guests to explore cultural programming, inspiring installations, luminary engagements, and a showcase of Genesis vehicles and technology. Rooted in collaboration and creativity, Genesis House brings together diverse perspectives through design, art, and meaningful exchange, creating a dynamic expression of the Genesis brand experience in the heart of New York City. For more information, visit www.genesishouse.com.

Genesis House on Facebook | Instagram

About Genesis House Restaurant

Genesis House is a sophisticated oasis in the Meatpacking District offering a curated escape into Korean hospitality, innovative design, and progressive experiences. On the second floor, Genesis House Restaurant offers an approachable yet elevated expression of the House's distinctly Korean hospitality. Korean cuisine reflects place, season, and connection. Rooted in generations of regional tradition, yet always evolving, the menu celebrates balance, craft, and the pleasure of gathering around the table. Each dish invites you to explore Korea's diverse culinary landscape through flavor, hospitality, and shared discovery. Signature dishes, including regional expressions of bulgogi, sit within a broader menu designed for sharing. Seoul's acclaimed Bar Cham joins as the restaurant's exclusive cocktail and beverage partner in its first official restaurant partnership, bringing a contemporary expression of Korean cocktail culture to New York.

About Hand Hospitality

Founded by Kihyun Lee in New York City in 2011, HAND Hospitality is a hospitality group dedicated to creating distinctive dining experiences through a hands-on, collaborative approach. With a diverse range of bars and restaurants in the casual and fine dining spaces, HAND has built a reputation for bringing authentic Korean and Japanese culinary experiences to New York's dining landscape. Beyond developing its own restaurants, HAND Hospitality works closely with chefs, restaurateurs, and brands to create and support new concepts, with experience spanning operations, menu development, branding, and hospitality strategy. The group's growing portfolio includes acclaimed concepts such as Jua, Cho Dang Gol, Okdongsik, Joo Ok, Hojokban, Seoul Salon, and Her Name Is Han, among others. handhospitality.com

Hand Hospitality on Instagram

About Bar Cham

Founded in 2018 in Seochon—one of Seoul's oldest neighborhoods—Bar Cham derives its name from the Korean word for oak ("cham"), a material crafted into everything from its entrance door to its chairs, counter, and back bar to create a warm and comforting atmosphere. The bar crafts its cocktails using spirits and ingredients sourced across Korea, with its 6th menu exploring six distinct regions—Seoul & Gyeonggi-do, Gangwon-do, Chungcheong-do, Gyeongsang-do, Jeolla-do, and Jeju Island—to express each locale's unique flavors and stories in a single glass. Consistently recognized among the world's premier cocktail destinations since 2020, Bar Cham ranked No. 33 on Asia's 50 Best Bars 2026 and No. 71 on World's 50 Best Bars 2026.

Bar Cham on Instagram

SOURCE Genesis Motor America

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<p>A new program is officially underway at New York's Genesis House Restaurant NEW YORK, Oct. 20, 2026 /PRNewswire/ -- Today, Genesis House Restaurant unveils a new chapter, introducing a welcoming and elevated Korean dining experience on the second floor of Genesis House in the Meatpacking...</p>

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