Toyota Motor North America Reports September, Third Quarter 2026 U.S. Sales Results

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- TMNA September electrified vehicle sales of 117,215, up 37.8 percent

- Toyota division achieved an all-time best-ever electrification mix of 61%

- 32 electrified vehicle options available between both Toyota and Lexus brands

PLANO, Texas (Oct. 1, 2026) – Toyota Motor North America (TMNA) today reported September 2026 U.S. sales of 201,306 vehicles, up 8.4 percent on a volume basis and up 4.0 percent on a daily selling rate (DSR) basis compared to September 2025. Sales of electrified vehicles for the month totaled 117,215, up 37.8 percent on a volume basis and up 32.2 percent on a DSR basis, representing 58.2 percent of total sales volume.

For the third quarter, TMNA reported sales of 633,223 vehicles, up 0.6 percent on a volume basis and up 0.6 percent on a DSR basis versus the third quarter of 2025. Sales of electrified vehicles for the third quarter totaled 363,367, up 28.5 percent on a volume basis and up 28.5 percent on a DSR basis, representing 57.4 percent of total sales volume.

Toyota division posted September sales of 171,469 vehicles, up 7.9 percent on a volume basis and up 3.6 percent on a DSR basis. For the quarter, Toyota division reported sales of 540,167 vehicles, up 0.5 percent on a volume basis and up 0.5 percent on a DSR basis.

Lexus division posted September sales of 29,837 vehicles, up 11.4 percent on a volume basis and up 6.9 percent on a DSR basis. For the quarter, Lexus division reported sales of 93,056 vehicles, up 1.6 percent on a volume basis and up 1.6 percent on a DSR basis.

“Our third-quarter results reinforce a simple truth—customers want choices,” said Andrew Gilleland, senior vice president, Automotive Operations Group, Toyota Motor North America. “From affordability to electrification, our multi-path strategy continues to meet customers where they are and give them options that fit their lifestyles. With solid momentum and disciplined inventory heading into Q4, we’re well-positioned to finish the year strong.”

Highlights (volume basis unless otherwise noted)

TMNA:

- Third quarter sales up 0.6 percent

- Third quarter electrified vehicle sales of 363,367, up 28.5 percent

- September sales up 8.4 percent

- September electrified vehicle sales of 117,215, up 37.8 percent

- 32 total electrified vehicles currently available in dealerships between both the Toyota and Lexus brands

- Among the lowest incentives among full-line manufacturers

Toyota Division:

- Third quarter sales up 0.5 percent

- Third quarter electrified vehicle sales of 325,227, up 29.2 percent

- September sales up 7.9 percent

- September electrified vehicle sales of 104,105, up 36.6 percent

Lexus Division:

- Third quarter sales up 1.6 percent

- Third quarter electrified vehicle sales of 38,140, up 23.1 percent

- September sales up 11.4 percent

- September electrified vehicle sales of 13,110, up 47.4 percent

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About Toyota

Toyota (NYSE:TM) has been a part of the cultural fabric in North America for nearly 70 years, and is committed to advancing sustainable, next-generation mobility through our Toyota and Lexus brands, plus our more than 1,800 dealerships.

Toyota directly employs nearly 64,000 people in North America who have contributed to the design, engineering, and assembly of more than 50 million cars and trucks at our 14 manufacturing plants. In 2025, Toyota’s plant in North Carolina began to assemble automotive batteries for electrified vehicles.

For more information about Toyota, visit www.ToyotaNewsroom.com.

Media Contacts

Derrick Brown

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