Built With Audio Brings Together Leading Talent and Partners to Showcase SiriusXM Media’s Expanding Ad Tech Ecosystem
Built With Audio Event Photos Here
Built With Audio Event Video Here
(Photo Credit: Jamie McCarthy)
NEW YORK, October 6, 2026 — SiriusXM Media’s second annual Built With Audio event brought together leading creators, technology partners and advertisers to showcase the growing scale and capabilities of its cross-platform advertising business.
Held at the Perelman Performing Arts Center (PAC NYC) and featuring talent including Hannah Berner and Paige DeSorbo of Giggly Squad; MrBallen; Katie Nolan; Trixie; Stavros Halkias; Sona Movsesian; The Deep 3; Dave LaGreca; Nikki and Brie and more, the evening demonstrated how audio is increasingly extending across video, social and live experiences. The event concluded with a performance by Grammy Award-winning artist Leon Bridges.
YouTube Audio Significantly Expands Scale and Incremental Reach
SiriusXM Media highlighted its agreement to serve as the exclusive reseller of YouTube and YouTube Music audio-first U.S. inventory. The partnership, announced last April, expands SiriusXM Media’s reach from 170 million monthly listeners at last year’s Built With Audio to approximately 255 million unduplicated monthly listeners today - reaching nearly 90% of the U.S. population 13+.
SiriusXM Chief Ad Revenue Officer Scott Walker was joined onstage by Bo Pulito, Head of Ad Platform Partnerships at YouTube, to share early campaign results demonstrating the incremental reach YouTube Audio can bring advertisers. Across beta campaigns, adding YouTube Audio has expanded advertisers’ total unique reach by up to 91%, underscoring the opportunity to reach millions of listeners beyond existing audio campaigns.
“At last year’s Built With Audio, we made the case that audio remained underleveraged relative to the time and attention it commands. This year, we showed how brands can act on that opportunity,” said Scott Walker, Chief Ad Revenue Officer, SiriusXM. “YouTube brings millions of incremental listeners and audio-first moments that advertisers may not have been reaching before. Combined with Apple’s evolving podcast experience and our premium content and technology, we are making that opportunity easier to access, activate and measure across the media plan.”
AdsWizz Powers the Infrastructure Behind Modern Audio Advertising
Underlying those expanded opportunities is AdsWizz, SiriusXM Media’s open audio advertising technology platform, which connects premium publishers and creators with programmatic demand, audience intelligence and measurement.
Today, AdsWizz powers one in four audio ads across the global open ecosystem and has monetized more than 1.3 trillion streaming and podcast impressions over the past decade. Its interoperable infrastructure enables advertisers to work with their preferred data, buying and measurement partners while accessing audiences across a growing range of platforms and formats.
“Listening and viewing are converging, but advertisers should not have to rebuild their media workflows every time consumer behavior changes,” said Sherene Hilal, Senior Vice President and Chief Advertising Product Officer, SiriusXM. “AdsWizz is designed to meet audiences wherever they listen - across publishers, creators, platforms and formats, now and in the future - giving advertisers one access point to premium audio and multimodal media that is easier to buy, more relevant and as measurable as the rest of the digital media plan.”
Trusted Creators Build Communities Across Platforms
Built With Audio also highlighted how leading creators are expanding beyond individual shows and feeds to build franchises and communities across podcasts, video, social media and live experiences.
Reflecting on SiriusXM’s new partnership with Giggly Squad’s Hannah Berner and Paige DeSorbo, SiriusXM President and Chief Content Officer Scott Greenstein said: “The strongest creators are building multi-platform businesses for their audiences and our role is to help support and grow their distinctive communities, while protecting the authenticity and trust at the heart of those relationships.”
SiriusXM Media is North America’s largest and most comprehensive digital audio advertising ecosystem and an access point to the creators, spaces, and communities shaping culture today. At last year’s Built With Audio, SiriusXM Media challenged the industry to put Audio In Every Media Plan. Since then, the Company has expanded the scale, technology and capabilities behind that ambition: partnering with YouTube audio; becoming one of the first partners integrated with Apple podcast video; expanding into the Amazon DSP; deepening its partnership with LiveRamp and RampID; and working with Barometer to bring audio-native brand-suitability signals at the podcast episode level.
Together, these capabilities give advertisers a simpler way to access premium audiences across an increasingly fragmented media landscape and position SiriusXM Media to capture a greater share of advertising investment as audio, video and creator-led media continue to converge.
About SiriusXM Media
SiriusXM Media is North America’s leading digital audio advertising ecosystem, connecting brands with approximately 255 million unduplicated monthly listeners across music, podcasts, sports, entertainment, news and creator-led media. Its portfolio includes SiriusXM, Pandora, SoundCloud, YouTube and YouTube Music inventory, the SiriusXM Podcast Network and premium publisher partners. Powered by AdsWizz technology, SiriusXM Media helps advertisers access, activate and measure audiences across streaming audio, podcasts, video and emerging media environments.
About Sirius XM Holdings Inc.
SiriusXM is the leading audio entertainment company in North America, with a portfolio of audio businesses including its flagship subscription entertainment service SiriusXM; the ad-supported and premium music streaming services of Pandora; an expansive podcast network; and a complete ecosystem of advertising solutions through SiriusXM Media and AdsWizz. SiriusXM offers live, on-demand, and human-curated programming across music, talk, news, sports, and podcasts, and the company reaches approximately 255 million monthly listeners across its platforms. With deep automotive manufacturer relationships and unique spectrum assets, SiriusXM is built to reach listeners wherever they are. The company connects fans to the voices, creators, and moments they love - creating communities where listeners engage, participate, and belong. For more about SiriusXM, please go to: https://www.siriusxm.com/
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The following factors, among others, could cause actual results and the timing of events to differ materially from the anticipated results or other expectations expressed in the forward-looking statements: Risks Relating to our Business and Operations: We face substantial competition, and that competition has increased over time; our SiriusXM service has suffered a loss of subscribers, and our Pandora ad-supported service has similarly experienced a loss of monthly active users; if our efforts to attract and retain subscribers and listeners, or convert listeners into subscribers, are not successful, our business will be adversely affected; we engage in extensive marketing efforts and the continued effectiveness of those efforts is an important part of our business; we rely on third parties for the operation of our business, and the failure of third parties to perform could adversely affect our business; failure to successfully monetize and generate revenues from podcasts and other non-music content could adversely affect our business, operating results, and financial condition; we may not realize the benefits of acquisitions or other strategic investments and initiatives; and the impact of economic conditions may adversely affect our business, operating results, and financial condition.