Austin, Texas – October 06, 2026 -- University of Texas quarterback Arch Manning and his mother, Ellen Manning, are fronting a new national campaign for Humann, maker of SuperBeets, the company's heart-health supplement brand built on nitric oxide research.
The campaign debuted ahead of the Allstate Red River Rivalry weekend and spans social, digital and community content featuring the mother-son duo alongside a cardiologist. A tailgate-themed video marks the launch, with additional social shorts rolling out through the college football season. Fans can get 20% off at Humann's microsite using the promo code MANNING20.
Arch Manning calls the supplement his daily 'cheat code'
Manning says he has used Humann products since joining the Longhorns, citing a family history of cardiovascular issues as part of his motivation to promote the brand alongside his mother. Ellen Manning says she takes SuperBeets Heart Chews daily and has shifted her understanding of cardiovascular health from a single-organ concern to a whole-body circulatory issue affecting energy and brain function.
Humann's science traces back to Nobel Prize-winning nitric oxide research
Humann's formulas are rooted in nitric oxide research from Dr. Ferid Murad's program at the University of Texas Health Science Center. The company says its products have supported Texas Athletics' nutrition program for more than a decade and are used across more than 2,000 collegiate and professional sports programs.
Cardiovascular disease remains the leading cause of death in the U.S.
The CDC links cardiovascular disease to roughly 1 in every 3 deaths nationwide. Dr. Christopher Davis, a triple board-certified interventional cardiologist and Humann's chief cardiologist, says the medical field has historically focused on treating heart problems after they occur rather than supporting the vascular system that delivers oxygen and nutrients throughout the body beforehand.
"There is truly no such thing as starting too early, and it's never too late to opt in," Davis says, adding that daily support for the vascular system can change how people age and feel.
Humann frames vascular health as a daily habit, not a late-life fix
Joel Kocher, Humann's co-founder and CEO, says the campaign aims to shift cardiovascular health from a late-in-life medical milestone to a daily foundation for how people perform and feel. Humann products are sold in more than 30,000 retail locations, including Costco, Sam's Club, Walmart, Target and GNC.