Newport Beach, Calif. – October 05, 2026 -- Sequel Brands is putting biohacker Gary Brecka's personal supplement picks on retail shelves across five of its fitness and wellness franchises, giving gym members a curated way to buy the products he uses in his own routine.

The collection launches across five franchise brands

The retail rollout covers Ultimate Longevity Center, Pilates Addiction, BODY20, iFlex Stretch Studios and beem Light Sauna. The initial lineup includes H2Tab, BodyHealth's PerfectAmino and Electrolytes, Baja Gold Mineral Sea Salt, and Cymbiotika, with more products expected to join later.

Ultimate Longevity Center has already sold over 300 franchise locations

Brecka co-backs Ultimate Longevity Center, the longevity and human performance franchise that began selling locations earlier this year and has already moved past 300 units. The new retail collection builds directly on that existing partnership with Sequel Brands.

Sequel is deliberately keeping the product list small

Anthony Geisler, Founder and CEO of Sequel Brands, said the company chose to narrow options rather than stock shelves with hundreds of competing supplements. Products were picked to match specific needs at each brand, from hydration and recovery to strength and longevity support.

Brecka frames the move as simplifying everyday health choices

Gary Brecka, founder of Ultimate Human, said the goal is to let people carry routines from inside Sequel's locations into their daily lives without having to research which supplements are trustworthy. He said every product in the collection is one he personally uses and recommends.

The launch marks Sequel's push to turn its studios into recurring wellness destinations rather than single-visit workout or recovery stops, as the company expands its national footprint.