Louisville, Ky. – October 05, 2026 -- SVEDKA Vodka Water is extending its transparent-can branding into a line of see-through tailgate gear, with the Clearest Gameday Collection going on sale October 9th at prices ranging from $4 to $90.

The collection turns stadium clear-bag rules into a fashion statement

Inspired by the brand's transparent vodka water can, the limited-edition lineup includes clear fashion and lifestyle items designed for tailgates, watch parties, and stadium seating. Each piece draws on one of SVEDKA Vodka Water's four flavors -- Strawberry, Peach, Lime, and Pineapple -- adding a splash of color to the otherwise clear products.

David Binder, Senior Brand Director at SVEDKA, said the collection takes the transparency that defines SVEDKA Vodka Water and makes it "playful, fashionably functional and football ready."

Model Sophia Culpo debuted a piece from the line on October 4th

SVEDKA partnered with model and fashion influencer Sophia Culpo to give one standout item from the collection its first public appearance ahead of the official launch. The brand noted that quantities are limited and expected to sell out quickly once the collection goes live.

SVEDKA Vodka Water keeps its calorie count low across four flavors

The ready-to-drink vodka water contains 90 calories, zero sugar, zero carbs, and zero bubbles per can. It's sold nationwide in 8-count variety packs and 12-ounce single-flavor cans.