Horseshoe Bay, Texas – October 05, 2026 -- Horseshoe Bay Resort has announced its 2026 holiday season, "Big & Bright: A Hill Country Holiday," running Nov. 28 through New Year's Eve, with rates starting at $274 per night for resort guests and Club members.

Santa kicks off the season with a 50-foot tree lighting on Nov. 28.

Winter Wonderland opens the celebrations that evening with holiday music by VocaLibre, a Wine Expo featuring 30 wineries, pop-up cookie and cocoa bars, boutique shopping, and horse-drawn carriage and train rides.

On Nov. 29, families can ride the Jingle Bell Express to the "North Pole," complete with a hot cocoa station, dance performances by Pulse Dance Project, Santa visits and a holiday breakfast buffet.

Christmas on the Lawn returns Dec. 4 with carolers and kids' karaoke.

The event features Victorian Christmas carolers followed by Kids' Karaoke with Jesse Mac, where children can win cash prizes, plus complimentary s'mores and cocoa under the tree. A Sounds of the Season concert follows Dec. 5, with performers Dave Madden and McKenna Michels backed by a full orchestra.

On Dec. 6, guests can attend a Charlie Brown Christmas Breakfast featuring character photo ops, a Snoopy-themed waffle station, and a live trio performing music from the Charlie Brown Christmas soundtrack.

The resort hosts its first-ever Holiday Pickleball Classic Dec. 4-6.

The tournament brings in professional players Lina Padegimaite, a member of a top-ranked pro pickleball team, and Zane Navratil, ranked in the top four in the world, for instruction and competitive play open to guests of all skill levels.

Additional seasonal activities throughout the stay include gingerbread decorating, a kids' Holiday Paint & Sip, a Silent Disco, a Christmas Candy Train Craft Workshop, and story nights with Mrs. Claus.

The year ends with a New Year's Eve countdown and midnight toast.

The main NYE party features The Pictures Band, leading into a champagne toast and balloon drop at midnight. A separate Teen Zone NYE Party offers video games and snacks, while kids under 13 can attend a Pajama Party with games, food and crafts.

The resort's year-round "Kids Stay, Eat & Play Free" package lets children under 12 stay free, receive complimentary breakfast and dinner, access free putting and arcade play, and get a collectible parrot cup with unlimited refills on kids' drinks.