New York – October 05, 2026 -- MobileFuse has secured validation from SBTi Services for a science-based greenhouse gas emissions reduction target, committing the advertising technology company to maintain zero Scope 1 and Scope 2 emissions through 2030.

SBTi classifies MobileFuse's emissions ambition as aligned with a 1.5°C trajectory

The validated target, the most ambitious designation available under the SBTi framework, also requires MobileFuse to measure and reduce its Scope 3 emissions using 2024 as the base year. The company will report progress against the target annually.

MobileFuse joins nearly 12,000 companies with validated science-based targets globally

The validation builds on four consecutive annual greenhouse gas inventories covering 2021 through 2024, each independently verified by The Climate Registry. A fifth annual inventory is currently underway.

MobileFuse shifts focus to measuring value chain emissions and cutting Scope 3 output

"We've spent several years building the measurement practices needed to support this target," said Pete Gonsiorowski, Director of Ad Quality at MobileFuse. "Our focus now is on understanding our value chain emissions, identifying opportunities for reduction and delivering measurable progress through 2030."

Brian Murphy, Founder of Alpine Project, said MobileFuse's validated target marks an important milestone and underscores the role advertising technology businesses can play in advancing measurable, accountable climate action.

MobileFuse said it will continue measuring emissions annually while strengthening the quality and completeness of its value chain data to identify further reduction opportunities.