New York – October 05, 2026 -- Diray Media, a woman-owned, WBENC-certified performance media company, has named Media Consulting Group (MCG) as its upstream optimization partner for streaming TV, extending its outcomes-based media model into the supply chain before bids are placed.

Diray extends its performance model upstream into supply-side procurement

Diray built its business model on scoring every media placement against client outcomes -- sales, orders, leads, and market share -- then adjusting buys to improve results. The company identified supply-side structuring as the next lever in that discipline, selecting MCG to shape streaming inventory before it reaches the bid rather than optimizing only after a placement is won.

MCG analyzes supply across major platforms to cut low-value inventory

MCG operates as a buy-side-only layer, continuously analyzing and shaping the streaming supply behind Diray's campaigns across the major supply platforms Diray runs on. The partnership is designed to reduce exposure to low-value or over-concentrated inventory before it reaches the demand-side platform, while expanding reach to higher-performing sources.

Partnership delivers ready-to-activate deal IDs for existing DSPs

The arrangement produces ready-to-activate deal IDs compatible with the DSPs Diray already uses, giving Diray's strategists and buyers ongoing visibility and control at the supply level. Diray frames the result as a cleaner operational layer that frees its team to focus on client outcomes rather than supply-side cleanup. MCG states it generates revenue only when it creates measurable value for its partners.