Minneapolis – October 5, 2026 -- Target has launched Bullseye's Top Toys List, a curated roundup of 50 holiday toys priced from $4.99, alongside its largest-ever digital Holiday Kids Catalog featuring nearly 500 items.

More than half of the top toys are Target exclusives

The 2026 list spans brands including LEGO, Barbie, Disney and Nintendo, with more than half of the 50 picks exclusive to Target and over one-fifth of Target's total toy assortment unavailable elsewhere. The retailer also stocks more than 1,000 toys under $10.

Target merchants built the list around ten play trends

Cassandra Jones, senior vice president of Fun101 at Target, said the list brings the season's most exciting toys into one place and gives families a new digital way to discover and share gift ideas. The selections are organized into themes such as "A world of make-believe," "Squish, stretch and surprise," "Make, build and discover," and "Ready for action," covering collectibles, STEM kits, dolls, sensory toys and family games.

Nintendo Switch 2 and LEGO Star Wars items headline the list

Standout entries include the Nintendo Switch 2, LEGO's up-scaled Darth Vader Minifigure, the Barbie DreamHouse, tonies Bluey and Pokemon Toniebox starter sets, and Target-exclusive Gigglescape dolls and kitchen playsets.

A special bear purchase funds pediatric cancer research

The Gigglescape St. Jude bear, sold in stores and online, triggers a $3 donation to St. Jude Children's Research Hospital for every bear bought between November 1, 2026, and January 2, 2027.

The digital catalog adds video demos and reviews

Available now on Target.com and the Target app, the Holiday Kids Catalog includes interactive content, video reviews and toy demonstrations for nearly 500 items. Bullseye's Top Toys will appear in curated in-store displays organized by age, interest and play style throughout the holiday season.